Clickbait – the emotional trap that’s got you hooked. It doesn’t matter if it’s a headline, an ad, or a video thumbnail if it promises to make you feel something, we’re going to click on it. In this blog post, we’ll explore three ways to harness the power of clickbait and how your business can use these tactics for success!
One of the most effective ways to use clickbait is in your advertisements. Advertisers have been using emotional appeals since before they were even called “emotional appeals.” In fact, one study from Carnegie Mellon University found that ads with a strong emotional appeal are more likely to be viewed as persuasive and memorable.
Another way you can harness the power of clickbait into your business is through video thumbnails on YouTube or Facebook videos. For example, if someone searches for “healthy recipes,” don’t show them a picture of fried chicken- nobody wants a bucketful of guilt when looking for healthy recipes! Try showing pictures or clips instead so users know what kind of content they’re getting themselves into without having it all spoiled by a clickbait headline.
Finally, there is a certain art to writing clickbait headlines yourself that many businesses don’t know how to master until now. In this next section of the blog post, we’ll share three simple tricks you can use to write your own effective and engaging clickbait titles that will keep users on your site longer and increase conversions. Also- if you’re interested in learning more about these strategies or watching videos from our experts, check out our upcoming events page for an event near you.
How to Write Clickbait Titles That WorkAs we mentioned earlier, there is an art to writing clickbait titles that actually work. Mastering this skill can help you increase traffic and conversions
on your website- but it’s not as simple as throwing together a few sensationalized words! Here are three tips to get you started:
Be Specific – When people see a vague or general headline like “You Won’t Believe What Happened Next!” they’re more likely to be skeptical and not bother clicking. However, if you’re specific about what the user will find when they click (for example, “This One Trick Will Help You Lose Weight Fast”), they’re more likely to believe that the content will be worth their time.
Be Spammy – Some people think they should avoid using words like “you” and “your” in their titles because it makes them look desperate, but actually those are some of the most important parts! By directly addressing your target audience with a title that begs to be clicked on, you’re more likely to get clicks- even if it might seem a little spammy at first glance. Don’t worry about being discreet- just make sure all your links lead somewhere good for your business.
Make Them Look Good – This is an extension of making yourself look spammier: include specific numbers or facts instead of generalizations (“how many hours will this save me?” vs. “save time!” If there’s no compelling reason for users to click on your title, they’re going to go somewhere else.
Now that we’ve gone over some of the basics, try out these tips for yourself and see how well they work for your business! And if you’re looking for more in-depth training on how to use clickbait effectively, be sure to check out our upcoming events page where you can find an event near you.
So there you have it- three simple ways to harness the power of clickbait and increase traffic and conversions on your website. By being specific, spammy, and making titles look good, you’ll be able to create headlines that are irresistible to clicks.
And if you’re looking for more in-depth training on how to use clickbait effectively, be sure to check out our upcoming events page where you can find an event near you.
Now that we’ve gone over some of the basics, try out these tips for yourself and see how well they work for your business.
1) Try being specific with your titles
For example, “This One Trick Will Help You Lose Weight Fast” is more likely to get clicks than a general headline like “You Won’t Believe What Happened Next”
Be spammy and make your titles look good. Use words like “you” and “your” to directly address the reader, and include numbers or facts for extra persuasion.
If there’s no compelling reason for users to click on your title, they’re going to go somewhere else. So make sure all of your links lead somewhere good for your business!
See how easy it is? By following these simple tips, you’ll be able to create irresistible titles that will help increase traffic and
conversions on your website. So what are you waiting for? Start experimenting with clickbait today!
Try being specific with your titles. For example “This One Trick Will Help You Lose Weight Fast” is more likely to get clicks than a general headline like “You Won’t Believe What Happened Next!”
2) Be spammy and make your titles look good! Use words like “you” and “your” to directly address the reader, and include numbers or facts for extra persuasion.
If there’s no compelling reason for users to click on your title, they’re going to go somewhere else. So make sure all of your links lead somewhere good for your business.
So what are you waiting for? Start experimenting with clickbait today! And if you’re looking for more in-depth training on how to use clickbait effectively, be sure to check out our upcoming events page where you can find an event near you”
3) Include numbers or facts for extra persuasion.
If there’s no compelling reason for users to click on your title, they’re going to go somewhere else. So make sure all of your
links lead somewhere good for your business. Try being specific with your titles. For example “This One Trick Will Help You Lose Weight Fast” is more likely to get clicks than a general headline like “You Won’t Believe What Happened Next”
Conclusion: You may have heard that clickbait is a thing of the past, but it’s still alive and kicking. In fact, some people say that there has been an increase in engagement on posts with catchy headlines. So what can you do to harness this power? Start by taking your headline from bland to captivating Instead of “New Product Coming Soon” try something like “Introducing our newest product lineup – one for everyone”.